Music Ad Reel


Music Ad Reel


Music Ad Reel

During my seven years as the EVP Music Placement/Licensing & New Business Development at Secret Road Music

Services, I helped build every aspect of the company from the ground up, mainly focusing on developing the music licensing & publishing

divisions.  As Secret Road was a new company, I wore many hats in order to help grow the business.  Among them, I did A&R and signed

artists to the company's catalogs, and actively pitched their music for placement in all media.  I also handled negotiations, contracts,

marketing, and music showcasing.  Most importantly, I developed relationships & partnerships internationally that provided Secret Road with

music licensing opportunities all over the world.  These efforts helped to build the company into one of the premiere independent

music licensing companies operating today.


The videos below showcase some of the Advertising work accomplished at Secret Road, by licensing their roster of music in advertising

campaigns worldwide.  Many of the artists whom Secret Road currently represents or had represented earlier in their careers (Civil

Wars, Ingrid Michaelson, Amy Stroup, Katie Herzig, American Authors, Andy Grammer, & more) have reached greater

success, not just in the music synchronization world, but also in all other aspects of their musical careers due to the direct impact their song

placements have had.

Thank you for watching.  CHEERS & ENJOY!!