MW Music & Wine announces their partnership with Carolyn Izzo Integrated Communications (CIIC). As experts in the food & beverage, and lifestyle industries, CIIC has been chosen to lead the public relations and marketing efforts for MW’s expanding portfolio of services and products, including the launch of MW Experiences.
MW Experiences offer a unique opportunity for music and wine enthusiasts to interact with musicians on a more personal level and experience their passions and artistry in a new way. These events feature intimate performances from either renowned musicians who have their own wines or emerging artists from the MW roster. The exclusive events take place at distinctive locations where guests are guided in a tasting of the musician’s wines, either by MW’s wine experts, or the musicians themselves at more exclusive events. Additionally, the experience can be paired with cuisine that is prepared fresh on-site by a distinguished chef.
CIIC’s first call to action was to support MW on its kick-off event this summer with an intimate and exclusive MW Experience in New York City, featuring Jazz Vocalist and Composer Kristen Lee Sergeant, co-founder of Two Notes Wine and certified sommelier. The special event took place at the Mercedes Club roof terrace, where a number of press and media influencers were in attendance -
CIIC have launched a creative PR and marketing campaign, including working with press, influencers and meetings and corporate event planners. They will also seek partnerships and work with MW executives to secure special cross-promotions with like-minded companies to continue to promote the MW brand. In addition, CIIC will also be helping MW to launch their upcoming MW Music & Wine Marketplace, a unique one-stop shop, pairing music and wine by only selling wines made or owned by musicians, as well as offering their music, merchandise, concert tickets and more.
“We are looking forward to working with MW Music & Wine to promote this one-of a-kind experience that brings musicians and wine together… There are so many opportunities to promote this unique platform.” - CIIC President Carolyn Izzo-Feldman.
“We wanted to find the right agency to promote our MW Experiences in order to increase awareness ofour company. CIIC has extensive experience with food & beverage and lifestyle PR and we are thrilled to be working with them to execute a variety of different campaigns to best publicize MW Music & Wine.” - Michele Wernick, Founder of MW Music & Wine.
CIIC is a full-service, award-winning public relations and marketing firm specializing in creating dynamic campaigns for the travel & hospitality, food & beverage, and lifestyle industries. With offices in New York and Miami, CIIC has established affiliate offices in Los Angeles, San Diego, Canada, and Mexico. CIIC is also an exclusive member of latamPR, furthering its reach in Latin America. CIIC is certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC). For more information about CIIC, or to inquire about new business relationships, please visit www.ciicnews.com or call (845)-358- 3920.